This month, we ran a poll on LinkedIn asking a simple question: “What’s the biggest challenge with affiliate tracking?”
Here’s how the responses broke down:
- Managing Multi-Brand Data – 43%
- Accuracy of Tracking/Reporting – 36%
- Fraud Prevention & Compliance – 21%
- Platform Integrations – 0%
Why Multi-Brand Data Management Tops the List
As affiliate marketing matures—especially in the iGaming space and other performance-driven verticals—companies often run multiple brands under one umbrella. Affiliates need unified access, and operators need consolidated performance insights without compromising data integrity.
But most tracking systems were originally designed for single-brand environments. Adapting to multi-brand setups often means:
- Complex tagging and user permission configurations
- Data segmentation challenges
- Reporting inconsistencies across brands or verticals
That’s where tracking software needs to evolve: towards more modular, scalable systems that natively support multi-brand logic.
The Ongoing Battle for Accuracy
The second biggest concern—tracking and reporting accuracy—is not surprising. Whether it’s cookie-based limitations, unreliable tagging, or server-side tracking gaps, even minor discrepancies can lead to major trust issues between affiliates and operators.
Transparency and precision aren’t just nice-to-haves anymore; they’re the currency of successful partnerships.
Fraud & Compliance: Still on the Radar
Although it ranked lower in this poll, fraud prevention and regulatory compliance remain critical—especially as jurisdictions tighten rules around responsible marketing, KYC, and GDPR. The best tracking platforms are increasingly adding built-in safeguards and flexible compliance tools.
No Love for Platform Integrations?
Interestingly, no one selected “Platform Integrations” as their top concern. That may reflect the industry’s progress in offering better APIs, data feeds, and plug-ins—but it could also mean that the real friction points lie deeper in the operational workflows, not just the tech stack.
How MyAffiliates Is Addressing These Challenges
At MyAffiliates, we’re prioritising:
- Native support for multi-brand environments
- Advanced filtering and report customisation tools
- Referral URL parsing and data validation layers
- Stronger affiliate audit trails and compliance controls
These results validate our roadmap and highlight what still needs attention across the industry.
Want to discuss how MyAffiliates can help you with these challenges? Get in touch with our team or follow us on LinkedIn for more updates.
