Top Features to Look for in Affiliate Tracking Software (According to Our Poll)
Choosing the right affiliate tracking software is one of the most important decisions for any affiliate marketing program. Whether you’re running an affiliate program for iGaming, eCommerce, SaaS, or finance, the platform you use determines how well you track, manage, and grow your affiliate partnerships.
At MyAffiliates, we recently ran a LinkedIn poll to better understand what our industry really values in a tracking solution—and the results were both insightful and affirming.
Poll Results: What Matters Most in Affiliate Tracking Software?
“What’s the most important factor when choosing an affiliate tracking software?”
Here’s how the community voted:
- Tracking & Reporting — 67%
- Multi-brand Support — 11%
- Customisation Options — 11%
- Commission Flexibility — 11%
- Other — 0%
Why Accurate Tracking and Reporting Is Non-Negotiable
Unsurprisingly, tracking and reporting came out on top. In 2025, affiliate marketing platforms that can’t deliver reliable, close-to-real-time data are falling behind.
Affiliate managers today demand:
- Precise click and conversion tracking
- Close-to Real-time analytics dashboards
- Transparent reporting for partners
MyAffiliates was built with these needs at its core. Our affiliate tracking software ensures accuracy and scalability, no matter the vertical or complexity of your program.
Multi-Brand Affiliate Tracking: A Must for Growing Businesses
As more companies manage multiple brands or white-label products, multi-brand support has become increasingly important. Managing multiple programs with different KPIs, commission models, and creatives should be possible from a single platform.
MyAffiliates allows affiliate managers to seamlessly manage multi-brand portfolios—all from one login. This saves time, reduces errors, and makes scaling much easier.
Customisation & Commission Flexibility: The Power to Adapt
While customisation and commission flexibility tied at 11%, they’re far from “nice-to-haves.” Every affiliate program is unique, and the ability to tailor your platform to specific business rules and partner tiers is a key differentiator.
At MyAffiliates, we offer:
- Fully customisable commission structures
- Country, product, or traffic-source-specific rules
- Personalised dashboards and reporting tools
Whether you’re running a tiered reward model or need specialised deals, we’ve got you covered.
What Makes MyAffiliates the Best Affiliate Tracking Software in 2025?
For over a decade, MyAffiliates has supported leading affiliate programs with a software that adapts to their evolving needs. We’re trusted by top brands across the iGaming, finance, and SaaS industries because we prioritise the features that matter most.
With MyAffiliates, you get:
- Accurate, scalable tracking
- Multi-brand management
- Customisation capabilities
- Flexible commission logic
- Transparent reporting
Final Thoughts: What Feature Do You Wish Affiliate Software Had?
While tracking and reporting lead the list, the real takeaway is that affiliate managers are looking for platforms that grow with them—not ones they outgrow.
We’d love to hear from you: What’s one feature you wish more affiliate tracking software offered?
Drop a comment, reach out to our team, or explore how MyAffiliates can help power your affiliate program’s next chapter.
