In the iGaming industry, a well-structured customer management system is essential for optimising affiliate performance, maximising revenue potential, and improving player lifetime value. Advanced tracking, automation, and segmentation tools help operators personalise player engagement, enhance conversion rates, and streamline affiliate relationships.
A robust platform like MyAffiliates empowers operators to efficiently manage partnerships, reduce churn, and adapt to evolving market trends while maintaining transparency and trust with affiliates. Below are some of the features MyAffiliates offers to facilitate Customer management: